YETI on X: "Easier packing, drink fetching, and unpacking. The ultra-strong magnetic seal on the All-New Hopper M30 Soft Cooler is a breeze to open, and closes almost on its own. #BuiltForTheWild
Best Soft Coolers
YETI Hopper M30 Review: The Ultimate Soft Cooler, With A Magnetic Seal - BroBible
Redesigned M30 stays open on its own : r/YetiCoolers
Yeti M30 Load Ring! Hold your Yeti cooler open with no hands! - YouTube
Advice on getting smell out of yeti hopper M30. : r/YetiCoolers